Village Shoe Store Get the Latest Styles

Jane Crocs

Jane Crocs

Croslite and Crocs: Turning a Good Idea into a Multi-Million Dollar Enterprise

Crocs are distinctive in many ways – the bright colors, the ventilation holes, not to mention the forefront of the shoe that looks something like the snout of a…crocodile.  But without a doubt, one of the first characteristics of Crocs that people comment on is the material.  Crocs are not made from rubber or plastic.  They are made from a material called “croslite” which is perhaps best described as foam resin.  Croslite is made with ethylene vinyl acetate, the same substance that is used to make hot glue sticks and to add stretchiness to plastic wraps.  (Ethylene vinyl acetate is sometimes referred to as foam rubber.)  Croslite is unique because it changes shape when exposed to heat.  This means that by wearing Shoes Made out of croslite, the shoes will gradually mold to the shape of the wearer’s feet.  The Crocs brand claims that this makes the shoes an excellent choice for people looking for custom orthopedic support, although podiatrists have a mixed reaction to the shoes orthopedic potential.  Croslite is also a “closed-cell” material.  This means that the “cells” or bubbles that make up the foam material are strong enough that you can walk on them without breaking the material.  Croslite is also touted as anti-microbial, a characteristic that helps reduce foot odor and fight against microbes that cause bacterial and fungal foot infections.  It is washable (some even say it is dishwasher safe) and easy to care for over the years.

Given the success that Crocs has reaped from its use of croslite, it is interesting to note that the brand actually bought the rights to the material from somebody else.  The Canadian company Foam Creations developed croslite in order to produce slip-resistant clogs – similar to Crocs but without the backstrap.  In fact, one of Crocs’ founders – Scott Semans – was wearing a Foam Creations’ clog on a vacation in the Caribbean when he and his two friends, George Boedecker and Lyndon Hanson – came up with the original idea for Crocs.  In 2004, Crocs bought out Foam Creations and all rights to the croslite material.

In its first year of business, Crocs brought in only 1000 dollars worth of sales in the United States alone.  Four years later, the company made more than 200 million per year and was selling Crocs in 40 countries.  The marketing magic of the Crocs brand took an idea that started with Foam Creations and turned it into an international craze.

About the Author

Jane Barron works for OddShoeFinder.com,a free online website that helps people find mismatched footwear.Get more information on deformed feet, corrective shoes or foot length difference.

US Auctions Australian Auctions Austrian Auctions Belgian Auctions Canadian Auctions French Auctions German Auctions Indian Auctions Irish Auctions Italian Auctions Dutch Auctions Polish Auctions Spanish Auctions Swiss Auctions UK Auctions

Best Match Time: ending soonest Time: newly listed Price: lowest first Price: highest first Price + Shipping: lowest first Price + Shipping: highest first

GIRLS SIZE 9 PINK MARY JANE CROCS WITH BUTTERFLY    US $.99

PURPLE HANNAH MONTANA MARY JANE CROCS    US $.99

BRAND NEW W TAGS GIRLS BLACK MARY JANE CROCS SZ 12 13    US $9.99

CROCS LIGHT PINK MARY JANE 10 11 GIRLS    US $2.99

NWT Pink Mary Jane Crocs    US $7.00

NEW GIRLS WOMENS MARY JANE FUCHSIA CROCS SHOE SIZE 3 5    US $8.99

CROCS MARY JANE PURPLE KIDS US SIZE 1 2    US $5.50

CROCS Mary Jane Black Mary Shoes Youth Kids Girls 4    US $17.99

Black MARY JANE crocs SZ6 7    US $4.69

RED MARY JANE CROCS SZ 2    US $4.99

CROCS KIDS Mary Jane Ruby Red Size M3 W5    US $5.00

Girls Pink Mary Jane Crocs Sz 2 4    US $9.99

CROCS GIRLS BLACK NANOOK MARY JANE SHOES SIZE 1 NIB    US $11.50

Girls Mary Jane Crocs Sz 10 11 Black CUTE    US $.99

NWT New CROCS Alice Mary Jane Shoes Ruby W4    US $.99

NWT New CROCS Alice Mary Jane Shoes peacock blue W4    US $.99

CROCS PINK FUSHIA BABY DOLL MARY JANE CLOG SHOE SIZE 3    US $8.99

NEW Crocs Girls Cotton Candy Pink Mary Jane Shoes M3 W5    US $14.99

NEW Crocs Girls Purple Mary Jane Shoes Sandals M3 W5    US $14.99

NWT GIRLS MARY JANE CROCS ALICE BLACK SZ 4    US $14.99

NWT GIRLS MARY JANE CROCS ALICE CHOCOLATE BROWN SZ 4    US $14.99

GIRLS PINK CROCS MARY JANE SIZE 5    US $7.99

NEW Crocs Hannah Montana Mary Jane Grape Silver C12 13    US $8.75

NEW Crocs Hannah Montana Mary Jane Grape Child US J1 3    US $8.75

NEW Crocs Hannah Montana Mary Jane Grape Silver C3 5    US $8.75

Disney Mary Jane Crocs Red Size 8 9 Minnie Mickey    US $5.99

Disney Mary Jane Crocs Purple Size 8 9 Minnie Mickey    US $5.99

Crocs Purple Grape Mary Jane Girls Shoes 4    US $4.99

Youth girl sz 2 4 CROCS Shoes Mary Jane    US $.99

crocs Little Kid Big Kid Mary Jane Size Little 1 Big 3    US $7.00

1

Yes. I like them. I want a pair actually. I already have the beach crocs. These:

http://shop.crocs.com/pc-15-4-beach.aspx?reqid=15&reqProdTypeId=41p&subsectionname=footwear&section=products

I would also like the prima. It is a ballet flat.
See: http://shop.crocs.com/pc-33-4-prima.aspx?reqid=33&reqProdTypeId=41p&subsectionname=footwear&section=products

Mary Jane Crocs - How Comfy Can You Get?

Crocs Mary Jane (Women's) - Silver $29.45 Nothing plain about these janes. New slender model has the comfort and support of the original. A must have to round out your collection. Dual strapped for style and support. Circulation nubs stimulate blood flow. Footbed conforms to the foot creating a custom fit. Available Colors: Lavender, Sea Foam, Silver, Gold, Black, Chocolate, Navy, Fuchsia.

Crocs Mary Jane (Women's) - Navy $29.45 Nothing plain about these janes. New slender model has the comfort and support of the original. A must have to round out your collection. Dual strapped for style and support. Circulation nubs stimulate blood flow. Footbed conforms to the foot creating a custom fit. Available Colors: Lavender, Sea Foam, Silver, Gold, Black, Chocolate, Navy, Fuchsia.

Crocs Mary Jane (Women's) - Gold $29.45 Nothing plain about these janes. New slender model has the comfort and support of the original. A must have to round out your collection. Dual strapped for style and support. Circulation nubs stimulate blood flow. Footbed conforms to the foot creating a custom fit. Available Colors: Lavender, Sea Foam, Silver, Gold, Black, Chocolate, Navy, Fuchsia.

Crocs Mary Jane (Women's) - Chocolate $29.45 Nothing plain about these janes. New slender model has the comfort and support of the original. A must have to round out your collection. Dual strapped for style and support. Circulation nubs stimulate blood flow. Footbed conforms to the foot creating a custom fit. Available Colors: Lavender, Sea Foam, Silver, Gold, Black, Chocolate, Navy, Fuchsia.

Crocs Mary Jane (Women's) - Fuchsia $29.45 Nothing plain about these janes. New slender model has the comfort and support of the original. A must have to round out your collection. Dual strapped for style and support. Circulation nubs stimulate blood flow. Footbed conforms to the foot creating a custom fit. Available Colors: Lavender, Sea Foam, Silver, Gold, Black, Chocolate, Navy, Fuchsia.